CUSTOM BRAND or GENERIC DESIGN for my hotel amenities??

Nowadays the culture of "branding" is considered one of the best strategies to promote any kind of business but when it really worth purchasing CUSTOM BRAND HOTEL AMENITIES? 

There is a key for answering this question and that key factor is none other than THE SIZE.

Understanding that when we talk about "SIZE" we are referring to the number of rooms or to the fact that our hotel it is a member of a chain.

The Size of a hotel together with seasonality are the two most important factors for calculating the consumption and here it is the point because the BIG DIFFERENCE  between "CUSTOMIZED HOTEL AMENITIES" and " GENERIC HOTEL AMENITIES" when we purchase them IS THE MINIMUM ORDER. 

Generally the minimum orders for " CUSTOMIZED HOTEL AMENITIES " are around 5.000 - 10.000 pcs per item and for " GENERIC HOTEL AMENITIES" around 2.000 - 3.000 pcs per item.

Taking a look of this information quickly we realize that hotels below 50 rooms with an average annual occupancy of 65% and opening 350 days a year would stock over 6 month if they purchased

"CUSTOMIZED HOTEL AMENITIES". On the other hand, purchasing " GENERIC HOTEL AMENITIES" would decrease to a half the storage time being able to provide different levels of quality of ROOM AMENITIES by depending the category of room.

Those hotels above 50 rooms or members of hotel chains in our opinion should decide the option of purchase " CUSTOMIZED HOTEL AMENITIES " in order to create an standard design for all them and strengthen the hotel's brand.

If we check about the cost of the HOTEL AMENITES  the true is that it doesn't exist any difference between " GENERIC HOTEL AMENITIES" and "CUSTOMIZED HOTEL AMENITIES" comparing equal quality. Then everything will be determined by the quality of the items, the kind of packaging or the number of colors that we want to print in our packagings.


An example of a good generic line of HOTEL AMENITIES could be the brand EASY DAY by CATHAI C CONNECTION CO.,LTD.

 Easy day FOIL BAG from CATHAI C CONNECTION.

                    

Easy day RECYCLE BAG from CATHAI C CONNECTION.

      GENERIC SOFT PLASTIC BAG from CATHAI C CONNECTION.